|The picture shows a view of this 1970 Miniature King Vitaman Quaker Oats Cereal Prize Character Figure. It is made of yellow plastic. This figure is believed to be the top of a toy ring. There are no markings or date, but this example of the cereal character was only used in 1970. The character was created by Jay Ward, the creator of Rocky & Bullwinkle. The King figure is holding a sword.|
Here is a bit of information found online about King Vitaman Cereal (thanks Topher):
''These Jay Ward Studio characters included King Vitaman, and his knights: Sir Laffitup, and Sir Cravenleigh, plus foes Blue Baron and Not-So-Bright Knight.
Originally, King Vitaman was a straight man to his supporting characters. When he mentioned his name, the others didn't know whether he meant himself or the cereal. For example, he would command someone to pour milk on King Vitaman and they'd spill it on him to which he'd yell "Not me! The cereal!" The cereal itself was very much like Cap'n Crunch in that it tore up the roof of your mouth.
The animated characters lasted only one year (1970) before they were replaced by a human king (George Mann) with a crown of spoons and a red and white checkered tablecloth robe. King Vitaman Cereal was touted as "the 100% vitamin and iron cereal" with "sugary sweet tasty little crowns...kids love'em!"
In 2000, Quaker Oats replaced the human king with a new animated king.''
The prize figure measures 1-1/8'' tall and is in mint condition.