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(3) Different Early Horlick’s Malted Milk Advertising and Premium Items
Item #q470
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(3) Different Early Horlick’s Malted Milk Advertising and Premium Items
Racine   Wisconsin   United States   America   American   Americana   International   Europe   European   London   England   English   Great Britain   British   United Kingdom   UK   Horlick’s   Milk   Dairy   Malt   Malted Milk   Drink Mix   Drink   Beverage   Farm   Farmer   Cow   Animal   Medicine   Medicinal   Advertising   Promotion   Promotional   Prize   Premium   Pin   Pin Back Button   Mirror   Kitchen   Jar   Bar   Tavern   Pub   Novelty   Nostalgic   Vintage   Antique   History   Historic   Historical
The pictures below show larger views of all (3) Different Early Horlick’s Malted Milk Advertising and Premium Items in this lot. Included here is an advertising premium pin back button, an advertising premium mirror, and an an advertising jar. These items are not dated but all of them are old.

The advertising pin back button is a nice clean one. It has a farmer woman in a dress and bonnet holding a can or jar of Horlick’s Malted Milk, with her other arm on her cow. There are green trees behind them. There is a trace of a paper backing but it had fallen out at some point. It is marked as follows:


The advertising mirror has a farmer woman in a dress and bonnet holding a can or jar of Horlick’s Malted Milk, with her other arm on her cow. There are green trees behind them. This one does have much wear. It has a wear hole at the front of her dress, and the paper or celluloid is lifting up at the bottom. You can see in the mirror, but it has some spots. It is hard to read all of the text, but it is marked as follows:


The third item here is a nice clean clear glass jar. There is no screw top or lid, but one could probably be found. It has raised lettering on one side that reads as follows:


All three of these items for one price! To judge the sizes the jar measures about 6-3/4'' tall, The mirror 2-1/8'' wide, and the pinback button 1-1/4'' wide. The jar appears to be in excellent condition, the pin excellent, and the mirror is poor with wear as pictured, and described above.

Below here, for reference, is some History on Horlick’s Malted Milk:

From Wikipedia, the free encyclopedia

Horlicks is a sweet malted milk hot drink developed by founders James and William Horlick. It was first sold as “Horlick's Infant and Invalids Food”, soon adding “aged and travelers” to their label. In the early 20th century it was sold as a powdered meal replacement drink mix. It was then marketed as a nutritional supplement and manufactured by GlaxoSmithKline (Consumer Healthcare) in the United Kingdom, Malaysia, Australia, New Zealand, Hong Kong, Bangladesh, India, Sri Lanka and Jamaica.

Founded in 1873, under the name “J & W Horlick Company”, the Horlick’s Malted Milk Company was the creation of brothers William and James Horlick. The company specialized in producing malted milk as a nutritional supplement in a variety of forms. From simple powdered malted milk, to special tablets called “diastoids” (after the diastatic enzymes that break starches down into sugar).

The company was originally incorporated in 1873, in the city of Chicago, Illinois. James, William, and their wives Margaret and Arabella, were the original stockholders for the fledgling company. James then became company president and William took on the role of treasurer and vice president. James would later return to their home country of England to establish a branch there, while William would stay behind to manage the original company after it moved outside Racine, Wisconsin, in 1875. The company eventually became a leader in Racine’s food industry.

The Horlick’s Malted Milk Company had an enormous impact on the region around Racine, Wisconsin and beyond. For example, the milk used in production needed to be of high quality so that the end product would be safe for consumers. At this time, milk standards were loose and milk borne illnesses were common. In response, Horlick’s established quality standards for milk, and also designed special steel containers to preserve their product. Other cities and companies across the country soon started using Horlick’s milk standards as their own. Horlick’s also used so much milk that local dairy farmers needed to expand their herds in order to keep up with demand. Meanwhile, barley was sourced from farms in Minnesota, the Dakotas, and Wisconsin, and then turned into malt at nearby malting companies. Horlick’s wheat came from across the region, but was usually processed in Minnesota. After developing their chocolate recipe, Horlick’s even began to import cacao from the tropics.

While Horlick’s was growing its Midwestern operations, William’s brother James had returned to England in 1890 to establish a factory in Slough, just west of London. This new Horlick’s branch served not just the English market, but also the entirety of the British Empire. Horlick’s malted milk products were now being carried in most corners of the world, from Ireland, Italy, and the Hawaiian Islands, to India, Southeast Asia, and even the Belgian Congo. Horlick’s Malted Milk tablets were even brought along on several dangerous expeditions, including Richard Byrd’s second expedition to the South Pole, and his ascent up the second highest mountain in the Himalayas. Perhaps most famously, all those who served at Queen Elizabeth II’s coronation in 1953 were given a free bottle of the tablets.

In 1975, after nearly 90 years of operation in Racine, Wisconsin, the Horlick’s plant was shut down by parent company GlaxoSmithKline. If you travel abroad to the United Kingdom and many of its former colonies, you may still find Horlick’s products on the shelves, often in powdered form and used as a sleep aid.

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(3) Different Early Horlick’s Malted Milk Advertising and Premium Items (3) Different Early Horlick’s Malted Milk Advertising and Premium Items

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