The first item is a 1965 Zebco Catalog. There are (32) color pages filled with different model Zebco reels (including exploded views), Fishing Poles, Rods, Rod & Reel Cases, Fishing Line, Scales, Lures, Red Head Sleeping Bags, Life Preservers, Belts & Boat Seat Cushions, and a Hunting Jacket. There is much information as well including Fresh and Salt Water Rod & Reel Records.

Next is a (24) page Berkley Fishing Tackle Reel Parts Catalog. It pictures many Berkley reels with exploded views as well. All of the parts for each reel are listed and priced. Also pictured is a Berkley fishing tackle display with many tackle items. There are pictures of different Berkley fishing lines. There is a picture of U.S. President Lyndon B. Johnson awarding Berkley W. Bedell with the first annual National Small Businessman of the Year Award. There is much information packed inside this small booklet.

There is an old Berkley ''Tying Knots With Trilene'' brochure booklet. It has (10) Panels or pages with illustrated instructions for tying different fishing line knots including: Improved Clinch Knot, Improved Blood Knot, Blood Dropper Loop, Improved End Loop, and Fly Line Knot. There are pictures and quotes from fishermen as well as some advertising for reels, line, and other tackle.

Next there is a South Bend Tackle Reel Repair Station advertisement. It pictures a fishing lure on the cover. It opens to a Service Warranty and then to a four panel list of repair stations in many states in the U.S.. The back pictures South Bend accessory items including: Rod Case, First Aid Kit, Ferrule Cement, Practice Plugs, Snake Bite Kit, Reel Case, and a Fly Box.

The last two items in this lot are identical. They are Care and Use booklets for a South Bend 404 Spinning Reel. They have an exploded view of the reel advertising for a South Bend Power Taper Spinng Rod. There are features, operating instructions and a parts list.