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(3) Old Guy Lombardo Music Advertising Souvenir Match Books
Item #k564
Price: $24.99 
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(3) Old Guy Lombardo Music Advertising Souvenir Match Books
Guy Lombardo   Royal Canadians   Canada   Canadian   Music   Musician   Musical   Singer   Band   Pop   Big Band   Orchestra   Freeport   Long Island   New York   Novelty   Nostalgic   Concert   Restaurant   Hotel   Cocktail   Lounge   Bar   Night Club   Advertising   Souvenir   Smoking   Cigarette   Cigar   Tobacco   Match   Match Book   Match Cover   History   Historic
The pictures below show larger inside and outside views of all (3) Old Guy Lombardo Music Advertising Souvenir Match Books in this lot. The matchbooks are not dated but they are all old. Each of them have an image of Guy Lombardo on the cover and advertising inside and on the backs.

There are two locations being advertised on them. The wider match pack advertises for the Hotel Roosevelt of Madison Avenue in New York with The Roosevelt Grill and The Rough Rider Room. The other two have advertising for Guy Lombardo's East Point House of South Grove Street in Freeport, Long Island, New York. These two also have a map inside and print on the matches.

All three of these for one price! To judge the sizes the wider center match book measures about 2-1/16'' x 3-3/4''. These appear to range from good to excellent condition as pictured. The left pack pictured has all of the matches and the other two are missing a few. The right one has small tears on the cover.

Below here, for reference, is some additional information about Guy Lombardo and The Royal Canadians:

Guy Lombardo
From Wikipedia, the free encyclopedia

Born: Gaetano Alberto Lombardo on June 19, 1902 in London, Ontario, Canada
Died: November 5, 1977 (aged75) in Houston, Texas, United States
Occupation: Band Leader, Violinist
Yearsactive: 1924 - 1977

Gaetano Alberto ''Guy'' Lombardo (June 19, 1902 - November 5, 1977) was a Canadian American bandleader and violinist. Forming The Royal Canadians in 1924 with his brothers Carmen, Lebert, and Victor, and other musicians from his hometown, Lombardo led the group to international success, billing themselves as creating ''the sweetest music this side of Heaven''. The Lombardos are believed to have sold between 100 million and 300 million phonograph records during their lifetimes.

Early life
Lombardo was born in London, Ontario, to Italian Canadian immigrants, Gaetano Sr. and Lena Lombardo. His father, who had immigrated to Canada from Italy and worked as a Tailor, was an amateur singer with a baritone voice and had four of his five sons learn to play instruments so they could accompany him. Lombardo and his brothers formed their first orchestra while still in grammar school and rehearsed in the back of their father's tailor shop. Lombardo first performed in public with his brother Carmen at a church lawn party in London in 1914. His first recording session took place where trumpeter Bix Beiderbecke made his legendary recordings in Richmond, Indiana, at the Gennett Studios, both during early 1924.

Career
After that solitary Gennett session, they recorded two sessions for Brunswick (a rejected session in Cleveland in late 1926 and an issued session for Vocalion in early 1927). The band then signed to Columbia and recorded prolifically between 1927 and 1931. In early 1932, they signed to Brunswick and continued their success through 1934 when they signed to Decca (1934 - 1935). They then signed to Victor in later 1935 and stayed until mid 1938 when again they signed to Decca. In 1938, Lombardo became a naturalized citizen of the United States. Although Lombardo's The Royal Canadians ''sweet'' big band music was viewed by some in the jazz and big band community of the day as ''corny'', trumpeter Louis Armstrong famously enjoyed Lombardo's music.

New Year's Eve radio and TV programs
Lombardo is remembered for almost a half century of New Year's Eve big band remotes, first on radio, and then on television. Lombardo's orchestra played at the Roosevelt Grill in the Roosevelt Hotel in New York City from 1929 to 1959, and from then until 1976 at the Waldorf Astoria Hotel. Live broadcasts (and later telecasts) of their performances were a major part of New Year's celebrations across North America; millions of people watched the show with friends at house parties. Because of this popularity, Lombardo was called ''Mr. New Year's Eve''. The band's first New Year's Eve radio broadcast was in 1928; within a few years, they were heard live on the CBS Radio Network before midnight Eastern Time, then on the NBC Radio Network after midnight.

On December 31, 1956, the Lombardo band did their first New Year's TV special on CBS; the program (and Lombardo's 20 subsequent New Year's Eve TV shows) included a live segment from Times Square (long the focal point of America's New Year's Eve celebrations) showcasing the arrival of the New Year. During the early years, pioneer broadcast journalist Robert Trout reported from Times Square; in later years, another longtime newsman, Ben Grauer, reported from Times Square, though Grauer worked for NBC.


While CBS carried most of the Lombardo New Year's specials, there were a few years in the late 1960s and early 1970s when the special was syndicated live to individual TV stations instead of being broadcast on a network.

By the middle 1970s, the Lombardo TV show was facing competition, especially for younger viewers, from Dick Clark's New Year's Rockin' Eve, but Lombardo remained popular among viewers, especially older ones. Even after Lombardo's death, the band's New Year's specials continued for two more years on CBS. The Royal Canadians were noted for playing the traditional song Auld Lang Syne as part of the celebrations. Their recording of the song still plays as the first song of the new year in Times Square.

Other pursuits
Lombardo was also an important figure in hydroplane speedboat racing, winning the Gold Cup in 1946 in his record breaking speedboat, Tempo VI, designed and built by the legendary John L. Hacker. He then went on to win the Ford Memorial competition in 1948 and the President's Cup and the Silver Cup in 1952. From 1946 to 1949, he was the reigning U.S. National Champion. Before his retirement from the sport in the late 1950s, he had won every trophy in the field. In 1959 Lombardo was attempting a run on the absolute water speed record with the jet engine powered Tempo Alcoa when it was destroyed on a radio controlled test run doing over 250 miles per hour. After the destruction of the Tempo Alcoa, Lombardo retired from hydroplane racing. A museum which was previously in London, Ontario was dedicated to his musical and hydroplane racing achievements. In 2002 he was inducted into the Canadian Motorsport Hall of Fame for his accomplishments.

Beginning in 1958, Lombardo lent his name to and endorsed The Guy Lombardo Royal Fleet, a line of fiberglass boats manufactured and sold by the United States Boat Corporation of Newark, New Jersey, a division of the U.S. Pools Corporation. The boats were manufactured under license from Skagit Plastics, Inc. of La Conner, Washington. The endeavor was short lived and ended in 1961 with the closure of Skagit Plastics.

In his later years, Lombardo lived in Freeport, Long Island, New York, where he kept his cabin cruiser Tempo, Tempo VI and Tempo VII (built in 1955). He also invested in a nearby seafood restaurant (or clam shack) originally called ''Liota's East Point House''. It was soon ''Guy Lombardo's East Point House''. Lombardo later became promoter and musical director of Jones Beach Marine Theater, which is a still popular concert venue south of Freeport. The venue was built specifically with him in mind by Robert Moses, who regarded himself as one of Lombardo's fans. Lombardo's final production at Jones Beach was the 1977 staging of Finian's Rainbow, with Christopher Hewett in the title role.

Death
On November 5, 1977, Lombardo suffered a fatal heart attack. Victor Lombardo took over the band briefly but could not maintain it. When Lebert Lombardo severed his ties in 1979 the group finally dissolved. The orchestra was later revived in 1989 by Al Pierson, playing a mix of nostalgic tunes and modern arrangements.

Click on image to zoom.
(3) Old Guy Lombardo Music Advertising Souvenir Match Books (3) Old Guy Lombardo Music Advertising Souvenir Match Books (3) Old Guy Lombardo Music Advertising Souvenir Match Books


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