| The pictures show the cover and a handful of random sample page views of this 1986 Coca Cola 100th Anniversary Advertising Book. The book cover reads: ''BEVERAGE WORLD - COKE'S FIRST 100 YEARS ... AND A LOOK INTO THE FUTURE''. The (354) page book is filled with many, many old Coca Cola advertisements and images from around the world. It includes customers, signs, bottles, delivery trucks, grocery stores, vending machines, soda fountains, soda jerks, vending carts, concession stands and trailers, advertisements, bottle and dispenser manufacturers, packaging and uniform makers, coolers, manufacturing plants, and so much more! There are many colorful nostalgic images of situations where customers are drinking Coke. The Coca-Cola story and History is throughout the book, as well as interviews, plans, and much company information. There are hundreds of colorful congratulations advertisements made for this book from every aspect of the Coca-Cola and related businesses such as advertising, vendors, trucking, bottle and packaging makers, vending machine businesses, dispenser makers, and so much more... I think that one of my favorites (pictured) has to be the inside back cover where Pepsi congratulates Coca-Cola. This book is a Must Have for a Coca-Cola collector. This company book measures 8-3/16'' x 10-7/8''. The book has some light wear to the cover from handling, but all of the pages are in mint condition as pictured. There is just way too much to describe in this centennial book. Because of the subject matter there is a long table of contents for this (354) page book. The titles read as follows: PREFACE
ACKNOWLEDGEMENTS
MESSAGES
HISTORICAL SECTION
THE MAN WHO...
COKE TO ETERNITY
HUMBLE BEGINNINGS
100 YEARS OF COKE ADS
WHAT COKE HAS WROUGHT
REAL MEN
COKE CULTURE
COKE ANECDOTES
100 YEARS OF PACKAGING
100 YEARS OF COKE VENDING
COKE AT THE FOUNTAIN
100 YEARS OF DISTRIBUTION
COKETROTTING
WHAT'S IN A NAME?
POLITICOLA
BEVERAGE WORLD HALL OF FAME
TODAY / TOMORROW SECTION
WHERE COKE IS HEADING
BOTTLER FORUM
ISSUES AT LARGE
BANKING ON COKE
FUTURE PROBE SECTION
FLAVORS / INGREDIENTS FUTURE PROBE
PRODUCTION FUTURE PROBE
PACKAGING FUTURE PROBE
COMPUTERS FUTURE PROBE
DISPENSING FUTURE PROBE
QUALITY CONTROL / SANITATION FUTURE PROBE
MATERIALS HANDLING / WAREHOUSING FUTURE PROBE
VENDING FUTURE PROBE
MERCHANDISING FUTURE PROBE
DISTRIBUTION FUTURE PROBE
SUPPLYING COKE
COKE LORE |
