''Cows on Parade became a worldwide phenomenon after its debut in Chicago back in the summer of 1999. The idea was the brainchild of Swiss artistic director Walter Knapp who was influenced by a similar exhibition of lions on display around the city of Zurich in 1986. The Cows on Parade idea was presented in Switzerland during the summer of 1998 and became a hit.''

''After making its American debut in Chicago, the Cow Parade cows quickly spread to more than 50 countries around the world. The idea is a simple one; have local artists, architects, photographers and designers, and celebrities paint, decorate, and dress up fiberglass cow statues, and then exhibit them around the city for several months. The art exhibit is a great way for cities to attract tourism dollars and showcase their local attractions. But there is more to the Cow Parade event than just accruing revenue. After the exhibition is over, the Cow Parade cows are auctioned off, and the money is donated to many different charities. During its 12 year run, it is estimated that Cows on Parade has raised more than $20 million for charitable organizations around the world.''