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Ron Toth, Jr., Proprietor
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Old Uncle Don’s Maltex 100% Breakfast Club Advertising Premium Tin Pin Back Button
Item #m241
Price: $19.99 
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Old Uncle Don's Maltex 100% Breakfast Club Advertising Premium Tin Pin Back Button
Uncle Don   Maltex   Cereal   Food   Breakfast Club   Club   Child   Children   Radio   Broadcasting   Advertising   Premium   Prize   Tin   Pin Back Button   United States   America   American   Americana   Character   Novelty   Nostalgic   History   Historic
The picture below shows a larger view of this Old Uncle Don's Maltex 100% Breakfast Club Advertising Premium Tin Pin Back Button. The pin back button is not dated but it was from some time between 1928 and 1949 when Maltex sponsored the radio program. It is imprinted in blue and red on a white background. The back is blank. The front and edge of this pin is marked as follows:

UNCLE DON'S
MALTEX
100% BREAKFAST CLUB
CHARLES M. GERAGHTY, INC. CHICAGO

The pinback button measures 7/8'' wide. It appears to be in good used condition with some light wear as pictured. Below here, for reference, is some additional information about the Uncle Don radio program:

Uncle Don
From Wikipedia, the free encyclopedia

Uncle Don was a children's radio program which aired on WOR radio from 1928 to 1947. The host was Uncle Don Carney, a former vaudeville performer (real name Howard Rice, 1897 - 1954). The half hour program was broadcast daily, five or six days a week.

History
Debuting September 1928, it was the most popular children's show of that era due to the powerful 50,000 watt range of New York's WOR station. Carney sang, played the piano, told stories and introduced a variety of features: the "Earnest Savers Club" which encouraged setting up accounts at the Greenwich Savings Bank; a "Healthy Child Contest"; a "Talent Quest" that provided screen tests for winners. Each program began with Uncle Don arriving in the imaginary autogyro he called his "puddle-jumper."

Uncle Don
Star: Don Carney
Sponsors: Maltex Cereal, others, sustaining (none)
Network: Local (WOR), Mutual
Aired: 1928 - 1949
Type of Show: Juvenile Variety

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Old Uncle Don’s Maltex 100% Breakfast Club Advertising Premium Tin Pin Back Button


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