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Ron Toth, Jr., Proprietor
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(3) Old Kellogg’s PEP Cereal Advertisements & (7) Prize Pin Back Buttons
Item #p600
Price: $49.99 
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(3) Old Kellogg’s PEP Cereal Advertisements & (7) Prize Pin Back Buttons
Battle Creek   Michigan   United States   America   American   Americana   Kelllogg’s   PEP   Cereal   Food   Advertising   Ad   Advertisement   Grocery   Grocer   Souvenir   Promotion   Promotional   Prize   Premium   Child   Children   Childhood   Toy   Miniature   Household      U.S. Army   Insignia   Military   War   World War II   WWII   Lithograph   Tin   Metal   Animation   Cartoon   Comic   Comic Strip   Comic Book   Character   Novelty   Nostalgic   Vintage   Paper   Ephemera   History   Historic
The pictures below show larger front and back views of all (3) Old Kellogg’s PEP Cereal Advertisements & (7) Prize Pin Back Buttons in this lot. The larger magazine ad is from September 1943. The other (2) are not dated, but they are believed to be from the 1930s. In this lot, there are (6) lithographed tin comic strip character pin back buttons. and (1) U.S. Army Squadron pin back button. Each are marked “KELLOGG’S PEP” on the back. Included here are the following:

SMOKEY STOVER ©1945 FAMOUS ARTISTS SYNDICATE
MAMIE ©1946 FAMOUS ARTISTS SYNDICATE
WARBUCKS ©1946 FAMOUS ARTISTS SYNDICATE
MAC ©1946 KING FEATURES SYNDICATE, INC.
TILDA ©1947 FAMOUS ARTISTS SYNDICATE
FLATTOP ©1947 FAMOUS ARTISTS SYNDICATE
391st BOMBARDMENT SQUADRON

All ten of these for one price! To judge the sizes the pinback buttons each measure about 3/4'' wide. The advertisements appear to be in mint condition. The pins appear to range all the way from poor to mint condition with wear, scratches, or dents on some as pictured.

Below here, for reference, is some additional information:

PEP (cereal)
From Wikipedia, the free encyclopedia

Pep was a brand of whole wheat breakfast cereal produced by the Kellogg Company, and introduced in 1923. Pep was a long running rival to Wheaties, and also the sponsor of Mutual Radio’s The Adventures of Superman radio series. One of Pep’s advertising slogans was “the Sunshine cereal”.

Pep became one of the first “fortified” cereals, with an infusion of vitamins, beginning in the 1930s. Extensive advertising, from print advertisements to sponsorship of The Adventures of Superman, and the television and radio shows of Tom Corbett - Space Cadet helped keep the brand in the public’s (particularly children’s) consciousness. Pep was included in “variety packs” of serving sized boxes of Kellogg’s cereals. The cereal’s "mildly laxative” property was routinely mentioned in print ads. Pep faded from popularity as public tastes changed, and the brand was discontinued in the late 1970s.

In package prizes
In 1945, Kellogg inserted a prize in the form of pinback buttons into each box of Pep cereal. Pep pins included U.S. Army squadrons (36 in the set) as well as comic strip characters from the newspaper comics. There were five series of comics characters, with 18 different buttons in each set. This would make 90 buttons in the complete set, but the Superman button appeared in all five sets, because of the close association between Kellogg’s Pep and the Adventures of Superman radio show. This makes a total of 86 unique comic buttons in the set. Mint condition Pep pins, as with prizes from many cereal brands, have become sought after collectables.

Click on image to zoom.
(3) Old Kellogg’s PEP Cereal Advertisements & (7) Prize Pin Back Buttons (3) Old Kellogg’s PEP Cereal Advertisements & (7) Prize Pin Back Buttons


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