The picture shows both sides of this 1953 Smokey The Bear Book Mark / Ruler. There is a nice image of Smokey Bear printed in black with an orange background. It reads:
Smokey Says: Promise That You Will Help Prevent Forest Fires! U.S. Dept. Of Agriculture Forest Service 53 - CFFP - 8 Vermont Forest Service
The back has a six inch ruler as well as Fire safety rules. It measures 6-1/4" x 2-1/2" and is in unused mint condition. (PLEASE SEE MY OTHER ITEMS FOR A 1954 SMOKEY BEARBOOK MARK / INK PEN BLOTTER)