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| | | | The picture shows views of this Old Swift & Company Advertising Premium Thurston Magic Trick Booklet. Shown is the front and back covers, four sample magic pages, and the two page center Swift & Company advertising. This magic trick booklet is not dated but it came from a magic collection from the 1910s to the 1930s. The booklet has (10) magic trick instructions inside with illustrations and three pages of advertising. The booklet pictures Thurston on the cover and it is marked as follows: THURSTON'S BOOK OF MAGIC
LIBRARY OF MAGIC VOL. 2
© SWIFT & CO.
PRINTED IN U.S.A. The first page has: A MESSAGE FROM THURSTON
THE WORLD'S GREATEST MAGICIAN
TO MY RADIO FRIENDS
Howard Thurston facsimile signature after message The names of the magic tricks inside this volume are as follows: Nutty Knots
Strike Three! Out
Knotty Mystery
Bottoms Up
Red Hand
Odd Number Complex
Penny Wise
Corking Trick
Squeezing Nickels
Court Secret The advertising inside is for the following list of Swift Products: Swift's Pastry Tested Shortening
Swift's Premium Ham
Swift's Premium Bacon
Swift's Brookfield Butter
Swift's Brookfield Eggs
Swift's Brookfield Cheese
Swift's Premium Milk Fed Chickens
Swift's ''Silverleaf'' Brand Pure Lard
Swift's Brookfield Pure Pork Sausage
Swift's Frankfurts and Ready to Serve Meats
Swift's Premium Ham ''Savor-tite''
Swift's Branded Beef, Lamb, and Veal The booklet measures 3-1/2'' x 6-1/4''. It is in fair condition with wear wrinkling and creasing as pictured. Below here is some additional reference information found about Howard Thurston: Howard Thurston
(1869-1936) Born in Columbus, Ohio. He became one of the most famous 20th century magicians. Thurston's biggest break was being chosen as ''successor'' to Harry Kellar, Dean of American Magicians. Thurston weathered the changing tastes and economic conditions of the 1920s into his retirement in the mid 1930s. His commitment to the finest advertising pieces has left a legacy of amazing high quality posters chronicling his entire career, as well as custom minted coins, clever dream interpretation books and advertising tie ins. Thurston also used scaling cards, custom printed playing cards with publicity photos and advertising; he would ''scale'', or throw, the cards with impressive skill to specific members of the audience, even some in the balcony or at the back of the theater. Of course, these cards would be kept as souvenirs, and some still exist today. See biography, The World's Greatest Magician, by Rev. Bob Olson (1981). |
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