The picture shows this 1954 Smokey The Bear Ink Blotter / Book Mark. The back is blank and unused. It shows a nice image of Smokey Bear and two cubs. It reads:
Repeat After Me! I WILL BE CAREFUL! Remember Only You Can Prevent Forest Fires! U.S. Dept. Of Agriculture Forest Service And Vermont Forest Service 54 - CFFP - 7
It is printed in brown & yellow on white paper and measures 2-1/2" x 6-1/4". It is in MINT condition. (PLEASE SEE MY OTHER ITEMS FOR A 1953 SMOKEY BEARBOOK MARK / RULER).