 | Item #q333 | 
Price: $19.99
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| | | | The pictures below show larger views of this 1936 Lum and Abner Horlick’s Malted Milk Advertising Premium Family Almanac & Helpful Hints Booklet. Shown is the front and back covers, the mythical town Pine Ridge, Arkansas image, and a few more random pages from inside, including a few from their sponsor Horlick’s Malted Milk. The Lum Edwards and Abner Peabody characters ran the “Jot ‘em Down Store” in the upper right of the town picture. The year of this almanac, in honor of the show, the town of Waters, Arkansas, officially changed it’s name to Pine Ridge. This (36) page advertising almanac booklet is ©1935. The two men played most of the roles on the radio soap opera type show. Other premiums were offered from the show in the 1930s and 1940s. They were sponsored by: Quaker Oats cereal in 1931
Ford Automobiles in 1933
Horlick’s Malted Milk 1934 – 1938
Postum Cereal 1938 – 1940
Alka Seltzer 1941 – 1948
Frigidaire in 1948 – 1949. Some things from inside include: With Our Compliments (Horlick’s Malted Milk letter)
How We Come To Write An Almanac
(12) 1936 Calendar Month Pages
Old Ed’ards Sayings
Lum & Abner’s NBC radio Schedule
Information for 1936
When To Plant What
How To Wrap & Mail
Speaking of Weights
Weather or Not
Hints On How To Get Restful Sleep
Believe It or Else
How To Cook What
Aunt Charity’s Letter To Mothers
Pine Ridge Center Fold Image Pages
Entertainment For Grown Folks
Old Time Remedies
Huntin’ and Fishin’
How To Make What
Barber Shop Harmony
Things For Young Folk
Horlick’s Malted Milk Advertisement The advertising premium booklet measures about 6'' x 9''. It appears to be in excellent used condition as pictured. |
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