The picture below shows three larger views around this Old Wheatena Hot Cereal Advertising Premium Embossed Aluminum Metal Measuring Cup. This cup is not dated but it is old. It was probably a mail away premium or from a store promotion. There is a handle with two rivets on the side. It has fraction measurements twice on the sides and it is also marked as follows:
The advertising measuring cup measures about 2-5/8'' tall. It has some small or light indents from use but otherwise it appears to be in excellent condition as pictured.