The picture shows a front and back view of this Old Seagrams Seven Crown Whiskey Advertising Premium Key Chain Coin Holder. The keychain is not dated but it is believed to be from the 1950s or 1960s. The back holds two nickels side by side, probably to call home or a taxi from a bar. The key chain is made of red and white plastic and it has a brass ball chain. It is marked on the two sides as follows: