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| | | The picture shows a front and back view of this Old Horlick39;s Malted Milk Advertising Racine Wisconsin Post Card. The postcard is not dated but it is old. It has a 1912 one cent George Washington postage stamp. The postcard was mailed from Racine, Wisconsin to a Nashua, New Hampshire address. The postcard has a nice image of the Horlick39;s Malted Milk Plant or Factory. There are four American flags on the buildings and three chimney stacks. The advertising section on the back of the card is marked as follows: Protect Yourself! At Fountains, Hotels, Restaurants Get The Original Genuine Horlick39;s Malted Milk 39;39;Others Are Imitations39;39; Excellent For Infants and Invalids The Food Drink For All Ages Rich Milk With Malt Grain Extract Reduced to Powder form; it makes a delicious food drink by simply stirring it in water. Take a package home for family use, for lunch or when traveling, motoring, etc. More Healthful than Tea or Coffee. Agrees with the weakest digestion. Insist on 39;39;HORLICK39;S39;39; Delicious, invigorating and nutritious. Send 10c for a speedy mixer For Free Sample Adress HORLICK39;S MALTED MILK CO. (Dept. B.) Racine, Wis. The post card measures about 5-1/239;39; x 3-3/839;39;. It is in excellent used condition as pictured. Below here is some addtional reference information found on Horlicks Malted Milk: "Malted milk...Originally created in 1887 as an easily digested infant39;s food made from an extract of wheat and malted barley combined with milk and made into a powder called 39;39;diastoid39;39; by James and William Horlick of Racine, Wisconsin, this item, under the name 39;39;Horlick39;s Malted Milk,39;39; was featured by the Walgreen drugstore chain as part of a chocolate milk shake, which itself became known as a 39;39;malted39;39; and became one of the most popular soda fountain drinks.39;39; The Encyclopedia of American Food and Drink, John F. Mariani [Lebhar-Friedman:New York] 1999 |
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