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(2) Different 1960s How To Succeed In Business Without Really Trying Musical Comedy Advertising & Souvenir Theatre Programs
Item #n077
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(2) Different 1960s How To Succeed In Business Without Really Trying Musical Comedy Advertising & Souvenir Theatre Programs
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The pictures below show larger views of the (2) Different 1960s How To Succeed In Business Without Really Trying Musical Comedy Advertising & Souvenir Theatre Programs in this lot. The larger of the two is not dated but it is believed to be from the early 1960s and it has (20) pages. The smaller program is ©1963 and it has (40) pages. Both are filled with information. The larger one has more pictures and the smaller 46th Street Theatre Playbill has more advertising. Both of these for one price! To judge the sizes the larger program measures 9-7/8'' x 13-1/4''. They appear to be in excellent condition as pictured.

Below here, for reference, is some additional information about How to Succeed in Business Without Really Trying musical:

How to Succeed in Business Without Really Trying (musical)
From Wikipedia, the free encyclopedia

Music: Frank Loesser
Lyrics: Frank Loesser
Book: Abe Burrows, Jack Weinstock, Willie Gilbert
Basis: How to Succeed in Business Without Really Trying by Shepherd Mead
Premiere: October 14, 1961: 46th Street Theatre
Productions: 1961 Broadway, 1963 West End, 1967 Film version, 1995 Broadway revival, 1996 US tour, 2011 Broadway revival, 2014 Philadelphia
Awards: 1962 Pulitzer Prize for Drama, Tony Award for Best Musical. Tony Award for Best Book

How to Succeed in Business Without Really Trying is a musical by Frank Loesser and book by Abe Burrows, Jack Weinstock, and Willie Gilbert, based on Shepherd Mead's 1952 book of the same name. The story concerns young, ambitious J. Pierrepont Finch, who, with the help of the book How to Succeed in Business Without Really Trying, rises from window washer to chairman of the board of the World Wide Wicket Company. The musical, starring Robert Morse and Rudy Vallee, opened at the 46th Street Theatre on Broadway in October 1961, running for 1,417 performances. The show won seven Tony Awards, the New York Drama Critics Circle award, and the 1962 Pulitzer Prize for Drama. In 1967, a film based on the musical was released by United Artists, with Morse and Vallee re-creating their stage roles. A 1995 revival was mounted at the same theatre as the original production (now named the Richard Rodgers Theatre). It ran for 548 performances and starred Matthew Broderick and Megan Mullally. A 50th anniversary Broadway revival directed and choreographed by Rob Ashford and starring Daniel Radcliffe and John Larroquette opened on March 27, 2011, at the Al Hirschfeld Theatre and ran for 473 performances.

History
In 1952, Shepherd Mead's satirical book, How to Succeed in Business Without Really Trying, became a bestseller. Playwright Willie Gilbert and fellow playwright Jack Weinstock created a dramatic interpretation in 1955 that was unproduced for five years. Agent Abe Newborn brought the work to the attention of producers Cy Feuer and Ernest Martin, with the intention of retooling it as a musical. Feuer and Martin had great success with the 1950 adaptation of Guys and Dolls and brought in the creative team from that show to work on How to.... Abe Burrows and Frank Loesser set to work on the new adaptation, with rehearsals beginning in August 1961. Burrows collaborated on the book with Jack Weinstock and Willie Gilbert, also serving as director. Their new adaptation became even more satirical and added romance to the story. Loesser wrote both music and lyrics for the show, which was orchestrated by Robert Ginzler.

The original Broadway production credited the choreography to an obscure dance director named Hugh Lambert, while the much better known Bob Fosse received only a “musical staging by...” credit. Abe Burrows explains this in his autobiography Honest, Abe. While How to Succeed... was in its early development, producer Cy Feuer attended a trade show and was extremely impressed by an elaborate dance number created by Lambert, prompting Feuer to hire Lambert to choreograph the new musical. According to Burrows, it soon became clear in rehearsals that Lambert's creative abilities were completely used up in that one elaborate dance number. Bob Fosse was brought in to replace him, but Fosse was unwilling to hurt Lambert's career by having him fired. Lambert's trade-show dance number was recycled as the “Treasure Hunt” dance in How to Succeed..., while Fosse agreed to take a “musical staging” credit for choreographing all the other dance numbers. Burrows also reveals that another crisis arose in rehearsals when former recording star Rudy Vallee wanted to interpolate some of his hit songs from the 1930s.

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(2) Different 1960s How To Succeed In Business Without Really Trying Musical Comedy Advertising & Souvenir Theatre Programs (2) Different 1960s How To Succeed In Business Without Really Trying Musical Comedy Advertising & Souvenir Theatre Programs


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