The picture shows both sides of this Scarce 1960 Special Retailer Offer For M & M's Candy. It is written to, and intended for retailers only. For box tops the retailer could receive free M & M's Candies. The entire paper is printed in chocolate brown color. Opened it measures 14-1/8" x 7-3/8". It has two folds as made. It is in near mint condition.