![1936 Lum and Abner Horlick’s Malted Milk Advertising Premium Family Almanac & Helpful Hints Booklet 1936 Lum and Abner Horlick’s Malted Milk Advertising Premium Family Almanac & Helpful Hints Booklet](http://image.timepassagesnostalgia.com/watermarked/imagesq3/q333lumabnera.jpg)
![](http://image.timepassagesnostalgia.com/images/back.jpg) Item #q333 | ![Add this item to your shopping cart Add this item to your shopping cart](http://image.timepassagesnostalgia.com/images/buynow2.gif) Price: $19.99 $6 shipping & handling For Sale
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| | | The pictures below show larger views of this 1936 Lum and Abner Horlick’s Malted Milk Advertising Premium Family Almanac & Helpful Hints Booklet. Shown is the front and back covers, the mythical town Pine Ridge, Arkansas image, and a few more random pages from inside, including a few from their sponsor Horlick’s Malted Milk. The Lum Edwards and Abner Peabody characters ran the “Jot ‘em Down Store” in the upper right of the town picture. The year of this almanac, in honor of the show, the town of Waters, Arkansas, officially changed it’s name to Pine Ridge. This (36) page advertising almanac booklet is ©1935. The two men played most of the roles on the radio soap opera type show. Other premiums were offered from the show in the 1930s and 1940s. They were sponsored by: Quaker Oats cereal in 1931 Ford Automobiles in 1933 Horlick’s Malted Milk 1934 – 1938 Postum Cereal 1938 – 1940 Alka Seltzer 1941 – 1948 Frigidaire in 1948 – 1949. Some things from inside include: With Our Compliments (Horlick’s Malted Milk letter) How We Come To Write An Almanac (12) 1936 Calendar Month Pages Old Ed’ards Sayings Lum & Abner’s NBC radio Schedule Information for 1936 When To Plant What How To Wrap & Mail Speaking of Weights Weather or Not Hints On How To Get Restful Sleep Believe It or Else How To Cook What Aunt Charity’s Letter To Mothers Pine Ridge Center Fold Image Pages Entertainment For Grown Folks Old Time Remedies Huntin’ and Fishin’ How To Make What Barber Shop Harmony Things For Young Folk Horlick’s Malted Milk Advertisement The advertising premium booklet measures about 6'' x 9''. It appears to be in excellent used condition as pictured. |
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