|The pictures below show larger views of some of the pages of this Colorful 1954 A. M. Latour Company Santa’s Own Toy Book Christmas Catalog. This store was located on Main Street in Spencer, Massachusetts. The catalog has (32) pages filled with colorful images of many toys and games with Christmas 1954 prices. Some of the characters that we spotted being used for the toys include:|
Arthur Godfrey, Dennis The Menace, J. Fred Muggs, Prince Valiant, Bobo the Clown, The Campbell Kids, Cinderella, Groucho Marx, Mr. & Mrs. Potato Head, Ding Dong School, The Bobbsey Twins, Bugs Bunny, Gene Autry, and Red Ryder.
There are a lot of toys in the catalog with many catagories. Many of the memorable and nostalgic toys and games pictured include the following:
Musical Toys including: an Accordion, Baby Grand Piano, Spinet Piano, Clarinet, Slide Trombone, Saxophone, Trumpet, Tuba, Ukulele, Glockenspiel, Toys such as: Melode Bells, French Poodle, Teddy Bear, Duck Water Ball, Jingle Blox, Puppets, Baby Dolls, Betty Bows, Tubables Toys, Kubes, Sleepyhead Doll, Tod-L-Twins, Hurdy Gurdy Monkey, Bowling Set, Roll a Way Pull Toy, Super Market Cart with Groceries, Diane Dancing Doll, Phonograph, Portable Phonograph, Milk Truck, Rocking Horse Horse Rider, Pound-A-Peg, Lido Knights in Armor Playset, Dudley The Duck, Tricksy Acrobatic Pup and Slinky Train Engine Pull Toys, Slinky, Cowboy Guitar, Farmer In The Dell Wind Up Toy, Jack In The Box, Musical Blackbird Pie, Prince Valiant Set, Toy vehicles such as: Electric Fire Truck, Telephone Truck, Sports Car, Trailer Dump Truck, Chevrolet Corvette, Yellow Taxi Cab, Bell Telephone Truck, Carryall Truck, Plymouth Suburban Car, Trailways Bus, Truck Loader Tractor, Log Truck, Aerial Ladder Firetruck, Bulldozer, Farm Set, Motor Express Truck, Scoop-n-Load Conveyor, Sand & Gravel Dum[ Truck, Tournatractor, Payloader, Repair It Wrecker Tow Truck, Hydraulic Hi-Lift Dumper, Moving Van Truck, Five Car Train,Winch Truck with Steam Shovel, Semi Trailer Van Truck, Rider Fire Truck (ride on toy), Traveloader, Tournarocker, Tournahopper, Tournahauler, Road Grader, More toys including: Lincoln Logs, Block City, White House Model Kit, TinkerToys, Snap-n-Play Blocks, Turn-a-Gear, Add-a-Count Scale, Some Sports toys including: Football, Basketball, Punching Bag, Baseball Glove, Bat, Baseball, Piddle Paddle (ping pong), 9 Hole Obstacle Golf Course, Sports Ball Kit, Bobo Punching Bag, Fishing & Tackle Kit, Many Girl’s toys including: Doll High Chair, Doll Crib, Doll bath, Campbells Kids Cooking Set, Kidd-e-Karwash Set, Doll Nurser, Doll Shopping Cart, Doll Feedette, Electric Range, Wringer washing Machine, Refrigerator, Electric Iron & Ironing Board, Kay Stanley’s Cake Mix Set, Kiddycook Percolator Set, Cathy Allen’s Cookie Set with Nestle, Cinderella Cleaning Set, Kook’n Serve Set, Many more dolls, accessories, and dollhouse items including: Wardrobe Case & Doll, Magic Flesh Doll, Lu Ann Simms Walking Doll, Baby Big Eyes Doll, Blue Jean Girl Doll, Fairy Skin Doll, Baby Ruth Doll, Roberta Doll, Betsy Wetsy Weeps Doll, Ballerina Doll, Answer Doll, Doll Wardrobe Trunk, Folding Doll Coach, Folding Doll Stroller, Dolly Travel Sac, Dolly Train Case, Dolly Treasure Chest, Johnny In The Barber Shop Kit, Betty In The Beauty Parlor Kit, Child’s Brush set, My Merry Dressing Table, Pagoda Tea Set, Gay Victorian Tea Set, Bannertone Tea Set, Wedgwood Tea Set, Metaltone Tableware, Lido Jr. Table & Chair Set, Modern Plastic Doll House, Plastic Doll Furniture Sets, More toys including: Drug Store Set, Doctor Kit, Nurse Kit, Beauty Kit, Typewriter, Tom Thumb Cash Register, Uncle Sam’s Cash Register Bank, Deskette, Magic Slate Blackboard, Easel Blackboard, Globe Air Race Game, Pre School Tutor, Bar Zim Spelling & Counting Board, Peg Chest, TV Quiz Game, Electric Questioner Game, Joanie’s Modiste Shoppe, Sewing Machine, Jewelite Pearl Set, Plastic Picture Kit, American Tapestry, Linen Town Embroidery Set, Bracelet Bangles Kit, Miniature Doll Craft Kit, Bridal Sewing Kit, Cosmetic Kit, Paint Set, Beaux Arts Paint Set, Pencil Craft, Colorama Craft, Spudettes, Mr. & Mrs. Potato Head Set, Blockhead, Sampler Sewing Cards, Activity Box, Picture Puzzles, Fun Maker Box, Deluxe Craftmaster Paint Set, Fountain Brush Painting Set, Ding Dong School Paintstiks, Bobbsey Twins Paper Dolls, Jolly Jump Ups, Jumbo Anagrams, Toy Greeting Cards, Sylvania Beat The Clock Game, Library of Games, Cartoon-O-Graph, Typewriter, Many more games including: Candyland, Ding Dong School Finger Paint, Swayze, Path Finder, Go To The Head Of The Class, The Mill Game, Schaper Skunk, Squares, Cootie, Carrom Game, Bat-M-Up Senior, Pool Table, Chinese Checkers, Electric Football,m U-Drive-It, Knickerbocker Cork Gun & Target Set, Bas-Ket, Skill Ball, Spitz Jr. Planetarium, Telescope, Rural Mail Box Bank, Archer Western Time Playset, Western Guitar, Magic Rodeo Roll, Wonder Horse, Harry The Hairless Horse, Toy and Cap Guns including: Deluxe Double Holster Set, Double Holster Set, Gene Autry Double Holster Set, Frontier Holster Set, Texas Star Ranger Double Holster Set, Single Holster & Gun, Action Shooting Gallery, deluxe Training Rifle, Red Ryder Cork Ball Carbine, Gilbert Erector Set, Chemistry Set, and Microscope Set, Tool Holster, Leather Hobby Kit, Metal Tapping Set, Swadar Helicopter Construction Set, Handy Andy Mechanical Drawing Set, Handy Andy Tool Chest, Remco Toys, Handiphone, Electronic Radio Station, Telecom Inter Phone, Walkie Talkies, Space Gun, Jaguar Sports Car Assembly Model Kit, Fix It XP600 Car, Kay Stanley’s Dessert Set with Jell-O, Pogo, Chevrolet Sedan Car, Toy Phone, Cinderella Rub and Scrub, Kaleidoscope, Basketball, Space Helmet with Goggles, Changeable Charlie, Wolverine Toy Stove, Musical See Saw, Knickerbocker Roly Poly, and more...
The toy catalog measures about 7-3/4'' x 10-1/4''. It appears to be in excellent condition as pictured. It is hard to see in the pictures, but there is some light scuffing on the back page.