|The pictures show a view of all (62) pages that are included of this ©1975 McDonald's McDonaldland Character Artwork Specification Manual. The manual pages are dated May 1st, 1975. The pages are made with holes to go in a binder so that changes can be made and pages added as needed. This manual was acquired from an Artist that once worked on a lot of McDonalds artwork for advertising, placemats, packaging, boxes, wrappers, cups, signs, displays, and other printed matter. This manual was not made for the general public to see and material such as this would rarely be made available for sale.|
The purpose of this manual is to guide Artists in creating the artwork for all of the McDonalds advertising characters (at that time in 1975). The pages have McDonalds Corporation approved detailed illustrations of the characters, different sizes and poses on graph paper, color specifications, different color posed images of characters and their costumes, Character names, and the History of each character with many details such as personal appearance, characteristics, personality, size, weight, voice details, and more.
The McDonald's McDonaldland characters represented in this Specifications Manual are as follows:
Big Mac (cop)
The French Fry Thatch
The Hamburger Patch
Apple Pie Tree
McDonaldland (restaurant & scenery)
The pages each measure 8-1/2'' x 11''. These would look great framed! The pages are clean and appear to be in near mint to mint condition as pictured. There may be some notes, size percentages, or measurements on some. The cover (in color in the first image below) has some wear as pictured.