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Ron Toth, Jr., Proprietor
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Colorful 1964 Esso Gas Station Advertising Lithographed Tin Tab Button
Item #n295
Price: $19.99 
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Colorful 1964 Esso Gas Station Advertising Lithographed Tin Tab Button
United States   America   American   Americana   Tiger   Character   Advertising   Promotion   Promotional   Slogan   Prize   Premium   Esso   Exxon   Tourist   Tourism   Travel   Transportation   Car   Auto   Automobile   Automotive   Gas   Gasoline   Gas Station   Oil   Novelty   Nostalgic   Lithograph   Tin   Tab   Button   Pin Back Button   History   Historic
The picture below shows a larger view of this Colorful 1964 Esso Gas Station Advertising Lithographed Tin Tab Button. The tab button is imprinted in red and blue on a white background. It has a slogan that reads as follows:

CHICKEN IN EVERY POT
TIGER IN EVERY TANK

“'CHICKEN IN EVERY POT' is a quotation that is perhaps one of the most misassigned in American political history. Variously attributed to each of four presidents serving between 1920 and 1936, it is most often associated with Herbert Hoover. In fact, the phrase has its origins in seventeenth century France; Henry IV reputedly wished that each of his peasants would enjoy 'a chicken in his pot every Sunday'. Although Hoover never uttered the phrase, the Republican Party did use it in a 1928 campaign advertisement touting a period of 'Republican prosperity' that had provided a 'chicken in every pot. And a car in every backyard, to boot'.
BIBLIOGRAPHY
Mayer, George H. The Republican Party, 1854 - 1966. 2d rev. ed. New York: Oxford University Press, 1967.
Republican Party Campaign Ad. New York World, 30 October 1928.


Gordon E.Harvey”

The tin tab button measures about 1-1/2'' x 2-5/16''. It appears to be in excellent condition as pictured. The tab has a slight bend. On the back is the remains of a price sticker that could probably be removed with care.

Click on image to zoom.
Colorful 1964 Esso Gas Station Advertising Lithographed Tin Tab Button


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