| The picture shows a view of all (4) Unused 1954 Creature From The Black Lagoon Movie Ad Mat Molds in this lot. These mat molds are all still attached. The ad mats are not dated but they are from the 1954 movie. These are molds in which lead is poured to create a thin metal negative image that is then mounted on a wooden block for printing. Advertising is no longer being made or printed like this. The ad mats are like a miniature 3-D posters and would look nice framed, or you could still use them to make print blocks from. The print block would have been used to print on movie pages in newspapers, in magazines, or in the movie theater programs. It is made of a thick compressed paper board. These admats have movie scene image with a man and a woman, and one of the Creature in the water and a pretty young lady. From the top to the bottom they are marked as follows: (#1)
''THE CREATURE FROM THE BLACK LAGOON''
(1C) (#2)
CREATURE FROM THE BLACK LAGOON
STARRING RICHARD CARLSON - JULIA ADAMS
WITH RICHARD DENNING - ANTONIO MORENO
A UNIVERSAL INTERNATIONAL PICTURE
UNIVERSAL INTERNATIONAL (logo)
MAT NO. 103
AD MAT NO.103
1 COL. x 2'' - 28 LINES (#3)
UNDERWATER SCENES IN 3D
FOR THE FIRST TIME!
AMAZING!
EXCITING! (#4)
NEVER BEFORE ON THE SCREEN!
UNDERWATER SCENES IN 3D
AMAZING!
EXCITING! The ad mats together as pictured measure about 5-3/8'' x 11-3/4''. These appear to be in mint unused condition except for a small spot at the lower left corner as pictured. It would not effect the mold. Below here, for reference, is a cast list from the 1954 movie: CREATURE FROM THE BLACK LAGOON Cast Richard Carlson - Dr. David Reed
Julie Adams - Kay Lawrence (as Julia Adams)
Richard Denning - Dr. Mark Williams
Antonio Moreno - Carl Maia
Nestor Paiva - Captain Lucas
Whit Bissell - Dr. Edwin Thompson
Bernie Gozier - Zako
Henry A. Escalante - Chico (as Henry Escalante)
Ricou Browning - The Gill Man (in water) (uncredited)
Ben Chapman - The Gill Man (on land) (uncredited)
Perry Lopez - Tomas (uncredited)
Sydney Mason - Dr. Matos (uncredited)
Rodd Redwing - Louis, expedition foreman (uncredited) | 
