The picture below shows larger views of all (4) Unused ©1954 Woman of Rome Romance Drama Movie Ad Mat Molds in this lot. The ad mats are not dated but they are from 1954 when this movie was made. The original title was “LA ROMANA”. These are molds in which lead is poured to create a thin metal negative image that is then mounted on a wooden block for printing. Advertising is no longer made or printed like this. The ad mats are like a miniature 3-D posters and would look nice framed, or you could still use them to make print blocks. The print block would have been used to print on movie pages in newspapers, in magazines, or in the movie theater program schedules. It is made of a thick compressed paper board. Each of these admats have an image of a scene with Gina Lollobrigida lying down. They are marked as follows: “SHOULD TEACH THE GIRLS WHILE … IT ENTICES THE BOYS!” - N.Y. POST BASED ON ALBERTO MORAVIA'S STARTLING BEST SELLER “WOMAN OF ROME” GINA LOLLOBRIGIDA IN “WOMAN OF ROME” 1 COL. x 53 LINES“SHOULD TEACH THE GIRLS WHILE … IT ENTICES THE BOYS!” - N.Y. POST BASED ON ALBERTO MORAVIA'S STARTLING BEST SELLER “WOMAN OF ROME” GINA LOLLOBRIGIDA IN “WOMAN OF ROME” WORLD 49th ST. E. OF 7th AVE. CI-7-5747 AT 11:15, 1:05, 2:52, 4:40, 6:30, 8:05, 10:15 1 COL. x 53 LINES “JUST ONE BED AHEAD OF THE CENSORS!” - DAILY MIRROR GINA LOLLOBRIGIDA IN “WOMAN OF ROME” BASED ON ALBERTO MORAVIA'S STARTLING BEST SELLER “SHOULD TEACH THE GIRLS WHILE … IT ENTICES THE BOYS!” - N.Y. POST 2 COL. X 27 LINES (54 LINES) LOVE WAS HER PROFESSION ... GINA LOLLOBRIGIDA “WOMAN OF ROME” 2 COL. X 17 LINES(34 LINES) To judge the sizes, the largest ad mat included here measures about 2-3/4'' x 4-3/4''. All of these appear to be in mint unused condition as pictured. Below here, for reference, is a cast list from this ©1954 “Woman of Rome” movie: Gina Lollobrigida - Adriana Daniel Gélin - Mino Franco Fabrizi - Gino Raymond Pellegrin - Astarita Pina Piovani - Madre di Adriana Xenia Valderi - Gisella Renato Tontini - Carlo Sonzogno Gino Buzzanca - Riccardo Mariano Bottino - Tommaso Giuseppe Addobbati - Tullio Giovanni Di Benedetto - Il pittore (as Gianni Di Benedetto) Riccardo Garrone - Giancarlo Alberto Anselmi Bianca Maria Cerasoli Ada Colangeli Vincenzo Milazzo Riccardo Ferri Alfredo De Marco Aldo Vasco Georges Bréhat Gustavo Giorgi |