|The picture shows a view of the cover and a sample page of this ©1940 Rival Dog Food Advertising Premium Dogs of the World Booklet. There are (40) pages and as the cover states, there are ''114 Color Pictures of All Known Breeds of Dogs''. The inside front cover has a dog's record to fill out and it is still blank. The booklet has Working Dogs, Sporting Dogs, Terriers, Toy Dogs, Hounds, and Non Sporting Dogs.|
It has an advertising offer for a Rival Dog Food Identification tag for your dog. There is an advertisement for Rival Cat Food. There is a section on ''Clever Tricks you can teach your dog''. There are ''Health Hints'' and more, oh and of course advertising for Rival Dog Food as well.
It was published by the makers of Rival Dog Food, printed in the U.S.A., and copyrighted MCMXL (1940) by The Whitman Publishing Company. It measures 6'' x 9''. It is in mint condition as pictured.