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|The pictures show a front and back view of this 1955 Sergeant Preston of The Yukon Cereal Premium Klondike Big Inch Land Deed. This document was a mail away premium and an in box cereal prize from the Quaker Oats Company in 1955. The name on this deed certificate was never filled in. One side has a map with Dawson and White Horse on it and the other side has an image of a gold miner panning for gold. It is numbered #P 396391.|
The deed measures 8'' x 5-3/8''. It appears to be in good condition as pictured. There are folds as made, but the top center one has separated about 3/4''. Below here is some additional information on this Quaker Oats cereal premium promotion:
Klondike Big Inch Land Promotion
From Wikipedia, the free encyclopedia
The Klondike Big Inch Land promotion was a marketing promotion run by the Quaker Oats Company in 1955 and created by Bruce Baker, a Chicago advertising executive.
Quaker Oats bought 19.11 acres of land in the Yukon Territory of Canada for the price of $1000 USD and printed up 21 million deeds for one square inch of land. On advice of counsel, Quaker Oats set up and transferred the land to the Great Klondike Big Inch Land Company to make the company the registered owner and manager of the deeds.
Starting on January 1955, 93 newspapers across the United States ran advertisements that read ''Get a real deed to one square inch of land in the Yukon gold rush country'' and, ''You'll actually own one square inch of Yukon land''. The promotion was tied to the Sergeant Preston of the Yukon radio show which Quaker Oats was sponsoring at the time.
The promotion instructed people to mail a form along with a box top from either Quaker Puffed Wheat, Quaker Puffed Rice, or Muffets Shredded Wheat to the Quaker Oats company. In turn, a 5 by 8 inch deed to one square inch of land in the Klondike was sent back. In February 1955, Quaker Oats was blocked from trading the deed for a box top by the Ohio Securities Division until it received a state license for the ''sale'' of foreign land. To get around the injunction, the company stopped the trade in offer and instead put one of the deeds in each box of cereal produced. Since none of the deeds were actually registered, the documents were never legally binding and owners of these deeds were never actual owners of any land. The deed excluded mineral rights on the property.
Due to $37.20 in back taxes, the land was repossessed by the Canadian government in 1965, and the Great Klondike Big Inch Land Company dissolved in 1966. The land is now part of the Dawson City Golf Course. To this day, Yukon officials receive letters and phone calls about the deeds. The land office of the Yukon currently contains an 18 inch thick file folder of correspondence regarding the promotion.
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