The picture shows a view of this Old Miniature Thrifco Briar Pipe Advertising Premium Key Chain. The keychain is not dated but it is old. The pipe is an actual working pipe in miniature. It is on a leather strap with a buckle and it has a connected brass fob key ring. The side of the pipe is marked as follows:
THRIFCO BRIAR
To judge the sizes the miniature pipe measures 2-1/4'' long. It appears to be in mint condition as pictured.