The picture shows a close view of this 1938 JACK ARMSTRONG Radio / Cereal Premium Hike-O-Meter. I believe that this one was sponsored by Wheaties Cereal. It measures 2-3/4" wide and is in near mint condition with only the slightest of wear as can be pictured. This is the better blue version. There is a bit of someones old price tag on the back but it can easily be removed by the buyer.