|The picture shows a front and back view of this Unique 1949 Sergeant Preston of the Yukon Premium Dog Card Advertising Post Card. In 1949 the character Sergeant Preston of the Yukon had as a prize in Quaker Puffed Rice and Quaker Puffed Wheat a series of (35) Dog premium cards. We are not offering those cards here, but what is being offered is an advertising postcard from the company that worked on point of purchase advertising stickers from that campaign.|
The post card has an applied sticker sent as a sample to The Whipple Company of Natick, Massachusetts. The red imprinted sticker wraps around to the other side of the postcard. It is marked as follows:
(blank price block)
GET 2 DOG PICTURE CARDS WITH
QUAKER PUFFED RICE
The post card is postmarked August 13th, 1949, when the promotion was going on for the cards. The sticker is made to be removed from the card and used on a store point of sale display to help to promote sales of the Quaker cereal. It was from Sticky Advertising, Mark ' Andy, Inc. of St. Louis, Missouri. If you collect Sgt. Preston items, cereal premiums, post cards, or non-sports trading cards, this is a unique item to add to your collection. It measures about 5-1/2'' x 3-1/4''. It is in near mint condition as pictured.